The Bulgarian tourist industry presents significant development opportunities and a growing package holyday market from Western Europe, along with development potential for new summer and winter resorts, as well as theme park-associated resorts. According to the State Tourism Agency (DAT), the number of foreign tourists who visited Bulgaria in 2007 equaled more than 5 million. In December 2007, the Government introduced a new strategy for developing tourism until 2013. The strategy was elaborated with the cooperation of Bulgarian private business and focuses on attracting wealthier tourists, both by improvising service quality and preserving the country’s natural resources and culture heritage.

North Black Sea

Rousalka
The Bulgarian traditions in respect to the hospitality industry developed in the Black Sea resort areas unveiled incredible sea resorts compatible at world level. The national Black Sea resorts attract holidaymakers and tourists with recreation and rest adequate to the requirements and expectations of present day tourists through a great combination of their natural beauties, well-preserved and up-to-date architecture, tourist attractions and entertainments, good service and compatible prices.

Albena
The Albena seaside resort with its 5 km long beach lies in a picturesque bay only 32 km away from Varna and 502 km northeast of the city of Sofia.

The rare combination of fine golden sand, fresh air, crystal clear sea and mineral water, medicinal herbs, various natural products and perfectly organised Medical and Spa Centre make Albena a perfect location for family holidays and a most preferred tourist resort area both locally and in Europe.

One of the most marvellous resorts on the Black Sea Coast with a good location, ideal for high quality accommodation and with variety of amenities, Albena is the place where the sea meets the sand. Hotels right on the beach - Albena offers a total of 14 900 beds in 43 hotels (2-, 3-, 4- stars). They are located right on the beach or on the nearby hill with breathtaking sea and forest views (with an unforgettable view to the national preserve area of Baltata). . The concept behind this architecture is to get more sun in summer days.

Golden Sands
The Golden Sands resort is located 17 km from the city of Varna, in the north part of the Bulgarian Black Sea Riviera. It is a unique combination of a calm and warm sea, wooded slopes descending to a beach covered with fine golden sand after which the resort area is named. All these natural conditions and the mineral springs favor bathing and basking, jet sports, surfing, water skiing and many other water sports.  The small bay areas scattered in this resort welcome children and amateur swimmers. The gem of the resort is the curative mineral spring waters and all holidaymakers may combine their holidays with healthcare programs - year-round spa treatment offering a wide range of services and programs.

Golden Sands resort area is developing every single minute and you may notice the new tourist properties rising every year that attract holidaymakers and tourists with the luxury and comfort typical for the world famous resort hotels. Every hotel is equipped with restaurants, fitness halls and offers lots of services and conveniences.

The country’s favorable geographical location provides perfect climatic conditions for year-around activities like skiing and snowboarding during the winters, sunbathing and scuba diving during the summers,  and great possibilities for adventure tourism, spa and recreation, and cultural and congressional tourism.