The Bulgarian tourist industry presents significant development opportunities and a growing package holyday market from Western Europe, along with development potential for new summer and winter resorts, as well as theme park-associated resorts. According to the State Tourism Agency (DAT), the number of foreign tourists who visited Bulgaria in 2007 equaled more than 5 million. In December 2007, the Government introduced a new strategy for developing tourism until 2013. The strategy was elaborated with the cooperation of Bulgarian private business and focuses on attracting wealthier tourists, both by improvising service quality and preserving the country’s natural resources and culture heritage.